OUR DESIGN PROCESS
DISTILLING THE BRIEF
Our process begins with taking time to understand our client’s requirements and aspirations. Defining, testing and clarifying a precise brief from the outset helps guide our design process and approach – ensuring we are able to identify the best solution to meet our client’s needs.
Employing a 6-point viability checklist, we conduct a thorough appraisal of the site and its wider context. We identify specific constraints to overcome, opportunities to realise and character to preserve and enrich – helping to inform the most appropriate design response.
Partnering creative thinking with a range of presentation and testing tools, from hand-sketching and prototype model-making to 2D and 3D computer aided design, we explore emerging concepts against the constraints and opportunities of the site. We strive to craft solutions that are practical and efficient in their workings and considered and enriching in their forms, finishes and functionality. Presenting a number of viable options to our clients, we assist in helping to identify the best design response to meet their needs and to develop for planning submission.
The next stage of the process is critical to achieve a well-executed project across multiple stages. We refine the design, always driven by the original concept, to bring richness and continuity to the project. Through technical rigor and coordinated collaboration with the wider consultant team, we produce all the technical information and details required for planning, tender costing, building regulations and construction.
Our extensive experience delivering a wide range of projects of varying complexities makes us well placed to anticipate and meet the construction requirements of a project from the outset. Our proactive team remain hands-on and responsive throughout the build process with thorough planning and coordination, working effectively with both the consultant and contractor team to ensure a smooth delivery and desired outcome.
“Every location, every site, every building has its own distinctive character, history and quirks. It is exactly this unique set of qualities that we seek to reveal and celebrate through considered architecture, rooted in site-inspired design”.
Ashman Architects is an RIBA Chartered Practice of Architects & Designers - Enriching Places through Considered Design Rooted in Site-Inspired Architecture.
Founded by award-winning sustainability designer Roger Ashman, Ashman Architects provides responsive architectural services to assist private clients and estate owners in unlocking the full potential of their land and assets.
Our work includes exquisite new-build homes across the home counties, strategic rural diversification in Berkshire and Lincolnshire and commercial estate regeneration in the heart of London. Through a thorough appraisal process and a considered design approach, our team share a principle of enriching places through site-inspired architecture.
We believe good architecture is about more than just shape, form and functionality. Good architecture serves a purpose for its patrons and understands its environment, it embraces history and enriches its future - it has a sense of place and belonging.